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American Wireless Forms New Business Unit to Capitalize on E-Commerce Growth; Taps Key Executive to Lead Effort CAMPBELL, CA - September 13, 2006 - American Wireless, a leading North American wireless master agent, has formed a new business unit to capitalize on the momentum of its recent e-commerce efforts and related contract wins with various corporations and a major wireless carrier. Mitch McCoy, formerly Vice President of Marketing for American Wireless has been tapped to lead the new E-commerce and Direct Channels unit. McCoy reinvigorated the company’s e-commerce efforts at the beginning of 2005 and began winning business in highly profitable niche markets. Through its e-commerce business unit, American Wireless creates, deploys and manages e-commerce websites for specialty businesses to offer wireless phones, devices, service plans and accessories at special pricing. “Since we began strategically investing in specialized online properties, we have been highly successful,” said Mitch McCoy, Vice President E-Commerce and Direct Channels. “We have identified highly profitable niche markets and certain groups of customers where online efficiency gains are invaluable.” towPartners, a member-based program servicing the towing industry, worked with American Wireless to create a specialized website to service its members. The site, shoptowpartners.com, offers special pricing on wireless products, service and accessories. “This program is a huge benefit to our members,” said Jeffrey Godwin, Vice President of towPartners. “Wireless phone products and services are a crucial element of our member’s business and American Wireless created a site tailored to our member’s needs and the results have been outstanding.” In addition to the success in niche markets, the intellectual property and technology built by American Wireless is industry leading as proven by the company’s recent contract win to provide a major wireless carrier with an e-commerce platform and related services. Photos of McCoy can be found here: http://www.americanwireless.com/image_library.htmlAbout American Wireless Founded in 1984, American Wireless, the first and largest master agent in the U.S., serves as a critical intermediary between wireless carriers and their corresponding agents with retail locations. Extensive product and service offerings include postpaid, prepaid, cellular, satellite TV and radio, Voice over Internet Protocol (VoIP), fulfillment, distribution, hardware and accessories. With offices throughout North America, American Wireless is headquartered in Campbell, California, and provides an unrivaled, national distribution and sales footprint. For more information, visit the American Wireless web site at www.americanwireless.com.
Mitch McCoy Eileen Quinn |
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