Turnkey direct mail programs from Lorex are a proven winner for increasing
your satellite and cellular activations.
All Lorex programs are solo mail programs—not shared mail
or inserts. This means each piece is individually addressed directly
to the types of households most likely to activate in your area.
Because of this, response rates are typically much higher with solo
mail.
Lorex has several different programs; one is probably right for
you:
DISH Network EZ Card™ for Residential Subscribers:
The EZ Card™ is a structured, bi-monthly direct mail program
that allows the small-to-medium sized retailer to get a great price
on a very high quality, targeted mail piece. Lorex and American
Wireless handle all of the details from start to finish:
- Each month, an eye-catching design is pre-approved with
DISH Network and posted on the American Wireless web site. Retailers
may add retailer information to personalize the mail piece.
- Lorex will work with you to help identify the types of households
most likely to activate with DISH Network in your area. You may
use many filters including single family/multi-family, route type,
median income and others.
- In-home dates are at the middle and end of the month—pick
one or both drops to best fit your marketing plan. If mailing on
both dates, mailing to different areas is strongly encouraged.
DISH Latino EZ Card™: All of the same elements
as the standard EZ Card™ Program but tailored to the Spanish
market:
- Great design with a Spanish appeal and written in Spanish
with some English sub-titles—and coop approved.
- We use a number of key filters to help identify the households
most likely to activate on DISH Latino—and then help you understand
what those are and how we use them.
- Regular monthly in-home dates so you can develop a consistent
marketing strategy for increasing your presence in the Spanish
market.
Customized Mailing for Residential: The EZ Card™
Program is great, but some conditions may warrant the use of a customized
direct mail program. Maybe recent cable increases in your area point
toward a distinct design to help you capitalize on the opportunity—or
perhaps the needs of your business dictate a mailing schedule that
is unique. Here is how a customized program works:
- Design: Go to www.MoreActivations.com and check out our
library of DISH Network designs. See something you like and we will
customize it for you. If you do not see anything that will work,
then we will custom design a piece that will. Once you are happy
with the design, we get it coop approved.
- Mailing List and Demographics: We will work with you using
a number of geographic and demographic filters to identify the types
of households most likely to activate on DISH Network. Even more
important, we can—and will—educate you on the use of
those tools so that you become a better marketer.
- Mailing Schedule: We will work with you to develop a mailing
schedule that works for you—so the phone rings when you want
it to.
Customized Mailing for Commercial: The commercial customer
is different from the residential customer, so your campaign needs
to be different as well:
- Design: While the consumer is typically interested in saving
money, getting better value or better quality, the commercial customer
is more profit oriented. DISH Network needs to have a profit opportunity
or the typical business owner will not be interested. Your design
can help introduce that profit opportunity to the business owner—and
of course, we get it coop approved.
- Mailing List and Demographics: You want businesses—and
the type of businesses most likely to activate. We will help identify
those businesses—and even provide the list (with phones) to
you for outbound calling.
- Mailing Schedule: We will work with you to develop a mailing
schedule that will provide a steady stream of commercial activations.
Door Hangers and Other Print Programs: Door hangers and
flyers are an effective add-on to any marketing strategy.
- Door Hangers: Hang the neighboring doors of your direct
mail generated installs and your activations will take off. You
can also do straight door-to-door campaigns to boost sales. Use
either a customized door hanger—or the EZ Card™ door
hanger—for an effective, low cost-per-sale marketing strategy.
- Flyers/Inserts: Whether staffing a local fair or trade show
or simply looking for a professional looking newspaper insert, many
retailers turn to Lorex to provide the support materials to help
them be successful.
Contact Lorex: 1-800-792-8812 |
