| Press
Release - September 13,
2006 |
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American
Wireless Forms New Business Unit to Capitalize on E-Commerce
Growth; Taps Key Executive to Lead Effort
CAMPBELL, CA - September 13, 2006 -
American Wireless, a leading North American wireless master agent,
has formed a new business unit to capitalize on the momentum of
its recent e-commerce efforts and related contract wins with various
corporations and a major wireless carrier.
Mitch McCoy, formerly Vice President of Marketing for American
Wireless has been tapped to lead the new E-commerce and Direct
Channels unit. McCoy reinvigorated the company’s e-commerce
efforts at the beginning of 2005 and began winning business in
highly profitable niche markets. Through its e-commerce business
unit, American Wireless creates, deploys and manages e-commerce
websites for specialty businesses to offer wireless phones, devices,
service plans and accessories at special pricing.
“Since we began strategically investing in specialized online
properties, we have been highly successful,” said Mitch McCoy,
Vice President E-Commerce and Direct Channels. “We have identified
highly profitable niche markets and certain groups of customers
where online efficiency gains are invaluable.”
towPartners, a member-based program servicing the towing industry,
worked with American Wireless to create a specialized website to
service its members. The site, shoptowpartners.com, offers special
pricing on wireless products, service and accessories. “This
program is a huge benefit to our members,” said Jeffrey Godwin,
Vice President of towPartners. “Wireless phone products and
services are a crucial element of our member’s business and
American Wireless created a site tailored to our member’s
needs and the results have been outstanding.”
In addition to the success in niche markets, the intellectual
property and technology built by American Wireless is industry
leading as proven by the company’s recent contract win to
provide a major wireless carrier with an e-commerce platform and
related services.
Photos of McCoy can be found here: http://www.americanwireless.com/image_library.html
About American Wireless
Founded in 1984, American Wireless, the first and
largest master agent in the U.S., serves as a critical intermediary
between wireless carriers and their corresponding agents with retail
locations. Extensive product and service offerings include postpaid,
prepaid, cellular, satellite TV and radio, Voice over Internet Protocol
(VoIP), fulfillment, distribution, hardware and accessories. With offices
throughout North America, American Wireless is headquartered in Campbell,
California, and provides an unrivaled, national distribution and sales
footprint. For more information, visit the American Wireless web site
at www.americanwireless.com.
Media Relations/Analyst Contacts
Mitch McCoy
Sr. Director of Marketing, American Wireless
408.874.4822
mmccoy@americanwireless.com
Eileen Quinn
American Wireless
858.689.4705 or
858.774.1792
Eileen.quinn@sbcglobal.net
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